Behind the Scenes of Designing My Logo: Willis Writing
1 March, 2024

Behind the Scenes of Designing My Logo: Willis Writing

As a digital marketing expert, I understand the power of visuals, and I wanted my own logo to reflect the very fields I excel in: it must be clear, concise, and impactful. So, let's dive into the thought process behind Willing Writing's logo!

The Colors of Communication

I opted for a two-toned approach. The first, a vibrant blue (#00b4d7), represents the "W" for Willis, my surname. It signifies reliability – a quality that is crucial in building long-term relationships.

The second color, a deep navy (#03045e), represents the "W" for Writing. This shade evokes a sense of expertise, perfectly aligning with the importance of compelling written content in any marketing strategy.

The Font's Role in Storytelling

Throughout the design process, I found myself constantly revisiting the font typeface. I shortlisted 10 fonts that complemented the clean lines and professionalism of the design. After careful consideration, I chose TT Norms Pro as my perfect fit. Its modern, legible yet timeless aesthetic resonated with the contemporary edge of digital marketing while maintaining a sense of credibility.

The Power of the Pen

At the heart of my logo lies a pen, bridging the gap between the two "W"s. It's a subtle yet powerful symbol highlighting the significance of content in driving successful digital marketing campaigns. Whether it's crafting captivating digital ad copy, engaging social media posts, or compelling website content, the power of the written word is undeniable.

Refining the Logo

Finalizing my logo took me time and dedication. I experimented with different shades of blue, pen styles, and even explored alternative layouts, always keeping the core message of expertise, and the power of content at the forefront.

Beyond the Surface

My logo isn't just about aesthetics; it's a visual representation of my core values. It speaks about my commitment to clear communication, strategic planning, and creative execution – all essential ingredients for a thriving digital presence.

So, the next time you see my Willing Writing logo, remember: it's not just two letters and a pen. It's a visual story of passion, expertise, and the power of effective communication.