Portfolio
Personal Details
Terrence believes every brand faces the same core challenge: they want to drive more sales. That’s where he come in. He specialises in building full-funnel digital strategies that attract the right audience, turn clicks into conversions, convert leads into loyal customers, and transform campaigns into sustainable profit engines.
Over the past decade, I’ve worked with brands across a wide range of industries, including Real Estate, Corporate Learning, Workforce Development, Healthcare, Dentistry, EdTech, Pharmaceuticals, and Tech News, delivering measurable results that speak for themselves.
I chose this field because I believe marketing will always be a vital component of any successful organisation. It will evolve, but its importance will never fade.
My expertise spans Google Ads, Meta Ads, SEO, Email Marketing, CRM Automation, SMS/WhatsApp Marketing, Graphic Design, Website Development, and Content Creation. I bring these expertise together to build campaigns that scale and sustain long-term growth. I’m a continuous learner, and when a challenge falls outside my expertise, I research, plan, execute, gather data, optimise, and ultimately deliver quality results.
Need help with your organization's marketing? Get in touch with me today!
My Professional Journey
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Digital Marketing ManagerAt Unimont Realty, I develop and execute end-to-end digital strategies that directly support sales growth. By optimising Meta campaigns, segmenting audiences, and refining creatives, I increased sales-qualified leads by 40%. I manage a cross-functional team and oversee performance marketing, content, design, and analytics to ensure alignment with business goals, delivering data-backed insights that improve quality, brand storytelling, and digital performance across various channels.
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Digital Marketing Faculty & ExecutiveAt IIEDM, I improved the institute’s digital presence while supporting student enrollment growth through optimised paid campaigns and improved landing page performance. I achieved a 23% increase in conversion rates via competitor-driven content updates and boosted Meta ad CTR by 35% through creative experimentation. I trained students in practical digital marketing, covering SMM, PPC, SEO, and content, earning an average satisfaction score of 4.6/5. My dual role strengthened both the institute’s marketing effectiveness and student career readiness through hands-on guidance and real-world campaign analysis.
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Digital Marketing ExecutiveAt Pardhi Media, I supported multiple brands in improving visibility and conversions through data-driven SEO, content, and analytics. I managed comprehensive content calendars, produced SEO-focused copy, ranked websites and Google My Business profiles in local maps and generated white-label performance reports for clients. My role strengthened clients’ online presence by ensuring consistent content quality, improving search performance, and better customer engagement across digital channels.
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Digital Marketing ExecutiveAt Empowerji, I strengthened brand awareness and community engagement by creating educational digital content, designing social media creatives, and managing YouTube performance reporting. I produced SEO-friendly blogs, newsletters, and app/website content to improve search visibility and user engagement. Through on-ground seminars across Mumbai, I helped the brand expand reach, educate audiences on digital literacy, and convert event attendees into paying customers.
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Content WriterAt Bluecrome, I strengthened brand communication for clients by producing high-quality SEO-driven content, including website copy, product descriptions, blogs, articles, ads, and guest posts. I ensured accuracy, clarity, and optimisation in every deliverable, helping improve search rankings and audience engagement. My role directly supported brand growth by delivering consistent, conversion-focused content assets that improved website performance, strengthened online presence, and aligned with clients’ marketing objectives.
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Technical Blog WriterAs a technical writer, I contributed to brand growth by creating timely, well-researched blogs and how-to tutorials that increased website traffic and search visibility. I collaborated with writers to produce long-form content that positioned the brand as a reliable tech resource. My work ensured factual accuracy, clear communication, and SEO compliance, thereby strengthening the website's authority in the Tech niche.
Skills
- Google Ads
- Meta Ads
- Amazon Kindle Publishing
- Farvision (CRM)
- Social Media Marketing
- Search Engine Optimization
- Google Analytics 4
- Search Engine Marketing
- Market Analysis
- Competitor Research
- Graphic Design
- Content Writing
- Google Search Console
- Google My Business
- Buffer
- Mailchimp
- SEMrush
- Wordpress
- Shopify
- Screaming Frog SEO Spider
- Answer The Public
Education
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Diploma, Digital Marketing | Dec 2022 - Nov 2023
Indian School of Business Management and Administration -
Bachelor of Business Administration | Jan 2016 - Mar 2020
DY Patil University (Navi Mumbai)
Terrence designed compelling deliverables, including content, social media posts, and print campaigns, always following brand guidelines. He was mindful of our organisation’s identity and values, and helped us navigate rapidly evolving digital environments with room for adaptability.
- Aniruddh Dodiya
From day 1, Terrence has shown great skill in generating quality leads, keeping customers coming back, and expanding into new markets. Whether writing a social media post or optimising a campaign on Meta, his approach to each task is strategic and done with intention.
- Zeeshan Gole
I had the pleasure of supervising Terrence during his time at the Indian Institute of E-Commerce and Digital Marketing (IIDEDM). It was immediately clear that he brought both passion and professionalism to every aspect of his work. He demonstrated a strong eagerness to learn, quickly integrate feedback, and consistently improves his work.
- Bhaagyasree Merchant
Terrence executes his responsibilities flawlessly, and I have seen his efforts grow our organisation's revenue. I was a bit sceptical when I came across his resume, but after knowing him for 2 years, I would hire him again in a heartbeat. He is a true asset to any team, and I wish him success.
- Pranay Singh
In addition to his responsibilities, Terrence excels in the digital sphere. He has a strong command of tools like Google Ads, Facebook Ads, and various social media platforms. He played a key role in generating leads for many of our medium-scale events in Mumbai. Notably, he led a marketing campaign that filled a 70-seat hall, which is a rare feat and a testament to his effectiveness in tailoring content to audiences.
- Leelawati Pandya